Overview
What is pay-per-click advertising?
Pay-per-click (PPC) advertising places your ads in front of people searching for what you offer, and you pay only when someone clicks. Ants Creation (Pvt) Ltd manages PPC advertising in Sri Lanka, building targeted Google Ads campaigns that drive website visits, leads and sales.
Effective PPC depends on the details: the right keywords, ad copy that matches intent, audiences segmented by behaviour, and landing pages that convert. We manage all of it, and optimise continuously as data comes in.
Every campaign is tracked to the enquiry or sale it produces, so budget moves to what works.
What is included
What our PPC management covers.
How it works
How we manage a PPC campaign.
01
Goals & budget
Targets and budget agreed.
02
Research
Keywords, competitors and audiences analysed.
03
Build
Campaigns, ads and tracking set up.
04
Optimise
Performance reviewed and refined continuously.
05
Report
Results reported against cost and conversions.
Why Ants Creation
Why choose us for PPC.
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Spending on digital marketing? Don’t let WhatsApp leads slip.
When your ads and website invite customers to message you on WhatsApp, Vero CRM can record each chat as a lead, assign an owner and remind the team to follow up, so fewer enquiries are missed.
- Chats recorded as leads WhatsApp, website and Facebook and Instagram lead-ad enquiries land in one pipeline, with the conversation history.
- An owner for each lead Each lead is assigned to an agent, with role-based access deciding who sees what.
- Follow-up reminders Reminders prompt the team to follow up each lead until it is won or closed.
- From quote to payment Quotations convert to invoices, and payments — including part payments — are tracked on the same record.

Common questions
PPC advertising, answered.
How much should I spend on PPC?
It depends on your market, keywords and goals. We recommend a starting budget after research, then adjust based on cost per lead.
How quickly does PPC deliver results?
Campaigns start generating traffic as soon as they go live; performance improves as optimisation data builds up.
What is the difference between PPC and SEO?
PPC buys immediate visibility for as long as you pay; SEO earns lasting unpaid visibility over time.
Do you manage existing Google Ads accounts?
Yes. We can audit and take over an existing account, or build a new one.
Who pays for the ads?
Your ad spend is paid directly to Google from your own account. Ants Creation charges a fee for managing the campaigns.
Often delivered alongside.
Let us look at where your enquiries come from.
Tell us what you need, and we will recommend the right next step. No obligation, no sales script.