Overview
What is pay-per-click advertising?
Pay-per-click (PPC) advertising places your ads in front of people searching for what you offer, and you pay only when someone clicks. Ants Creation (Pvt) Ltd manages PPC advertising in Sri Lanka, building targeted Google Ads campaigns that drive website visits, leads and sales.
Effective PPC depends on the details: the right keywords, ad copy that matches intent, audiences segmented by behaviour, and landing pages that convert. We manage all of it, and optimise continuously as data comes in.
Every campaign is tracked to the enquiry or sale it produces, so budget moves to what works.
What is included
What does our PPC management include?
How it works
How do we manage a PPC campaign?
01
Goals & budget
Targets and budget agreed.
02
Research
Keywords, competitors and audiences analysed.
03
Build
Campaigns, ads and tracking set up.
04
Optimise
Performance reviewed and refined continuously.
05
Report
Results reported against cost and conversions.
Why Ants Creation
Why choose Ants Creation for PPC?
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Spending on digital marketing? Don’t let WhatsApp leads slip.
When your ads and website invite customers to message you on WhatsApp, Vero CRM can record each chat as a lead, assign an owner and remind the team to follow up, so fewer enquiries are missed.
- Chats recorded as leads WhatsApp, website and Facebook and Instagram lead-ad enquiries land in one pipeline, with the conversation history.
- An owner for each lead Each lead is assigned to an agent, with role-based access deciding who sees what.
- Follow-up reminders Reminders prompt the team to follow up each lead until it is won or closed.
- From quote to payment Quotations convert to invoices, and payments — including part payments — are tracked on the same record.
Cost
How much do Google Ads cost in Sri Lanka?
There are two parts. The ad spend is set by you and paid directly to Google from your own account: you pay when someone clicks, and the price of each click is set by Google’s auction, so it depends on how many advertisers compete for your keywords. Our management fee covers research, ads, landing-page advice, tracking and optimisation, and is quoted free of charge.
We recommend a starting budget after keyword research, then move spend to the keywords and ads with the lowest cost per lead.
Common questions
PPC advertising: frequently asked questions
How much should I spend on PPC?
It depends on your market, how competitive your keywords are and how many enquiries you need. We recommend a starting budget after keyword research, then adjust it on results, moving spend to the keywords and ads with the lowest cost per lead. You set the budget, and it can be changed or paused at any time.
How quickly does PPC deliver results?
Campaigns start bringing traffic as soon as they go live and the ads are approved. Results improve over the first weeks as data builds up and we refine keywords, bids, ads and landing pages. Conversion tracking from the first day shows which searches bring enquiries, so the budget moves to what works.
What is the difference between PPC and SEO?
PPC buys immediate visibility in search results for as long as you pay for clicks. SEO earns unpaid visibility that builds over months and lasts. Many businesses run both: ads bring enquiries now and show which keywords convert, while SEO builds the visibility that costs nothing per click.
Do you manage existing Google Ads accounts?
Yes. We can audit an existing account and take it over, or build a new one. The audit checks keywords, search terms, ads, budgets and conversion tracking, and shows where money is being wasted, before any changes are made. The account stays yours, so its history and data are kept.
Who pays for the ads?
You do, directly to Google from your own Google Ads account, so you always see exactly what was spent and the account stays yours. Ants Creation charges a separate fee for managing the campaigns: research, ads, tracking, optimisation and reporting. The fee is quoted free of charge before work starts.
Is PPC the same as SEM?
Not quite. SEM, search engine marketing, is the wider term for visibility on search engines: some use it for paid search only, others for paid search and SEO together. PPC, pay-per-click, is the paid part: ads, such as Google Ads, that you pay for each time someone clicks. Our SEO and SEM service plans both together.
Related services
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