Overview
What is a travel CRM?
A travel CRM manages a tour operator's or travel agency's work from first enquiry to confirmed booking: enquiries, itineraries, supplier costing, bookings and payments. Vero Travel CRM, from Ants Creation, brings these into one workflow for travel businesses in Sri Lanka, so quoting is faster and margins stay visible.
Enquiries from every channel are captured and assigned to an agent. Day-by-day itineraries are built with inclusions and pricing, costed against hotel, transport and activity rates with margin control, and confirmed with vouchers and traveller documentation.
Deposits, instalments and outstanding balances are tracked against each booking, and agent performance is reported by conversion and revenue, market by market.
Because enquiries, itineraries, costing and bookings live in one system, a change requested by the client — a different hotel, an extra night — is re-costed and re-quoted from the same record, and the confirmed version is the one operations works from.
What Vero Travel CRM covers.
Screens
See Vero Travel CRM at work.
Illustrations of the main screens.
Who it is for
Built for travel businesses that quote and confirm every day.
How implementation works
How a Vero Travel CRM rollout runs.
01
Discovery
Enquiry sources, itinerary formats, supplier contracts and payment terms mapped.
02
Configuration
Suppliers, rates, itinerary templates, vouchers and roles set up.
03
Data migration
Supplier rates, customer records and open bookings loaded.
04
Pilot & training
One sales team goes live first, with training for agents and operations staff.
05
Rollout & support
Remaining teams follow, then ongoing support.
Why Ants Creation
Why choose Vero Travel CRM.
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Common questions
Vero Travel CRM, answered.
What is a travel CRM?
A CRM built for travel businesses: it handles enquiries, builds and costs itineraries, manages bookings and vouchers, and tracks payments, in one workflow from enquiry to confirmation.
Does it capture enquiries from our website and other channels?
Yes. Enquiries from your website and other channels are captured in one place and assigned to an agent, so each one has an owner.
Can Vero Travel CRM build itineraries?
Yes. Day-by-day itineraries are built with inclusions and pricing, costed against supplier rates.
Does it handle supplier rates and margins?
Yes. Hotel, transport and activity rates are held in the system, and each itinerary shows its cost and margin before it is quoted.
Can it track deposits and balances?
Yes. Deposits, instalments and outstanding balances are tracked against each booking.
How is it different from Vero CRM?
Vero CRM is a general sales and service CRM. Vero Travel CRM is purpose-built for tour operators and travel agencies, with itineraries, supplier costing and booking vouchers that a general CRM does not have.
Can it produce vouchers and traveller documents?
Yes. Confirmations, vouchers and traveller documentation are produced from the booking, so suppliers and travellers receive consistent details.
Can we see which agents and markets convert best?
Yes. Agent performance is reported by conversion and revenue, by agent and by market, so managers can see where enquiries turn into bookings.
How long does a Vero Travel CRM rollout take?
It depends on the number of suppliers, products and users. After discovery we agree a phased plan, with one sales team going live first.
Is Vero Travel CRM cloud-based or on-premise?
Both. Vero Travel CRM can run in the cloud or on your own servers; the choice is agreed during discovery, based on your locations, connectivity and IT policy.
