Overview
What is a travel CRM?
A travel CRM manages a tour operator's or travel agency's work from first enquiry to confirmed booking: enquiries, itineraries, supplier costing, bookings and payments. Vero Travel CRM, from Ants Creation, brings these into one workflow for travel businesses in Sri Lanka, so quoting is faster and margins stay visible.
Enquiries from every channel are captured and assigned to an agent. Day-by-day itineraries are built with inclusions and pricing, costed against hotel, transport and activity rates with margin control, and confirmed with vouchers and traveller documentation.
Deposits, instalments and outstanding balances are tracked against each booking, and agent performance is reported by conversion and revenue, market by market.
Because enquiries, itineraries, costing and bookings live in one system, a change requested by the client — a different hotel, an extra night — is re-costed and re-quoted from the same record, and the confirmed version is the one operations works from.
What does Vero Travel CRM include?
Screens
What does Vero Travel CRM look like?
Illustrations of the main screens.



Who it is for
Who is Vero Travel CRM built for?
How implementation works
How does a Vero Travel CRM rollout work?
01
Discovery
Enquiry sources, itinerary formats, supplier contracts and payment terms mapped.
02
Configuration
Suppliers, rates, itinerary templates, vouchers and roles set up.
03
Data migration
Supplier rates, customer records and open bookings loaded.
04
Pilot & training
One sales team goes live first, with training for agents and operations staff.
05
Rollout & support
Remaining teams follow, then ongoing support.
Why Ants Creation
Why choose Vero Travel CRM?
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Common questions
Vero Travel CRM: frequently asked questions
What is a travel CRM?
A travel CRM is a CRM built for travel businesses: it handles enquiries, builds and costs itineraries, manages bookings and vouchers, and tracks payments, in one workflow from enquiry to confirmation. Vero Travel CRM is Ants Creation’s travel CRM for tour operators, destination management companies and travel agencies in Sri Lanka.
Does it capture enquiries from our website and other channels?
Yes. Vero Travel CRM captures enquiries from your website and other channels in one place and assigns each to an agent, so every enquiry has an owner. The same record then carries it through itinerary, costing, quotation and booking, and managers can see conversion by agent and by market.
Can Vero Travel CRM build itineraries?
Yes. Day-by-day itineraries are built with inclusions and pricing, from templates rather than a blank page, and costed against hotel, transport and activity rates held in the system. When a client asks for a change, such as a different hotel or an extra night, the itinerary is re-costed and re-quoted from the same record.
Does it handle supplier rates and margins?
Yes. Hotel, transport and activity rates are held in Vero Travel CRM, and each itinerary shows its cost and margin before it is quoted, so the margin is checked before the price goes to the client. Destination management companies can control supplier rates and margins centrally and issue vouchers from the booking.
Can it track deposits and balances?
Yes. Deposits, instalments and outstanding balances are tracked against each booking in Vero Travel CRM, so agents and managers can see what has been paid and what is still due on any booking. Payments stay on the same record as the itinerary, vouchers and traveller documents.
How is it different from Vero CRM?
Vero CRM is a general sales and service CRM. Vero Travel CRM is purpose-built for tour operators and travel agencies, with itineraries, supplier costing and booking vouchers that a general CRM does not have. Both are built and supported by Ants Creation, and they can be connected, set up per project, if a business needs both.
Can it produce vouchers and traveller documents?
Yes. Confirmations, vouchers and traveller documentation are produced from the booking in Vero Travel CRM, so suppliers and travellers receive consistent details. Because enquiries, itineraries, costing and bookings live in one system, the confirmed version of an itinerary is the one operations works from and the one the documents come from.
Can we see which agents and markets convert best?
Yes. Agent performance is reported by conversion and revenue, by agent and by market, so managers can see where enquiries turn into bookings. Because every enquiry is assigned to an agent when it arrives, the reports cover the whole pipeline, from first enquiry to confirmed booking, not only the trips that were sold.
How long does a Vero Travel CRM rollout take?
It depends on the number of suppliers, products and users. After discovery, Ants Creation agrees a phased plan with you: suppliers, rates, itinerary templates and vouchers are set up, existing rates and open bookings are loaded, and one sales team goes live first, with training for agents and operations staff, before the remaining teams follow.
Is Vero Travel CRM cloud-based or on-premise?
Both. Vero Travel CRM can run in the cloud or on your own servers, and the choice is agreed during discovery, based on your offices, connectivity and IT policy. Either way, it is configured and supported by Ants Creation’s own team, and you can export your enquiries, bookings and other business data at any time.
How is Vero Travel CRM licensed?
Vero Travel CRM is offered as a one-time licence or as a subscription, depending on the project. It is priced per module and per project, and quoted free of charge after discovery, once your suppliers, products and number of agents are clear. Whichever model you choose, you can export your enquiries, bookings, supplier rates and other business data at any time.
How are agents trained on Vero Travel CRM?
Training for Vero Travel CRM is usually delivered online, with recorded sessions that new agents can watch when they join. During the rollout, one sales team goes live first, with training for agents and operations staff, before the remaining teams follow. The training format for your project is confirmed in the proposal before work starts.
What support comes with Vero Travel CRM?
Every Vero Travel CRM project includes a six-month bug-fixing warranty after go-live. After that, ongoing support and maintenance continue under a service level agreement (SLA) or an annual maintenance agreement, with fees and scope agreed separately. Support comes from Ants Creation’s own team in Sri Lanka, which builds and maintains the platform.
Does Vero Travel CRM handle multiple currencies?
Yes. Vero Travel CRM handles multiple currencies, so tour operators and agencies can quote clients abroad in the currency they expect while each itinerary is costed against supplier rates with its margin visible. Deposits and balances are tracked per booking, and the confirmed version of each booking is the one operations works from.