Overview
What is social media advertising?
Social media advertising is paid promotion on platforms such as Facebook, Instagram and LinkedIn, targeted to the people most likely to become customers. Ants Creation (Pvt) Ltd plans and runs social media advertising campaigns in Sri Lanka and for international audiences.
Each platform behaves differently, so we design creative and targeting for the platform as well as the audience: attention-grabbing visuals, the right message at the right moment, and objectives matched to awareness, engagement or lead generation.
Campaigns are measured and optimised against the result you need — reach, leads or sales — with clear reporting on cost and return.
What is included
What our social media advertising covers.
How it works
How we run social media advertising.
01
Brief
Goals, audiences and budget agreed.
02
Creative
Ads designed and messages written.
03
Launch
Campaigns, targeting and tracking set up.
04
Optimise
Creative and audiences tested and refined.
05
Report
Reach, leads and cost reported clearly.
Why Ants Creation
Why choose us for social media advertising.
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Spending on digital marketing? Don’t let WhatsApp leads slip.
When your ads and website invite customers to message you on WhatsApp, Vero CRM can record each chat as a lead, assign an owner and remind the team to follow up, so fewer enquiries are missed.
- Chats recorded as leads WhatsApp, website and Facebook and Instagram lead-ad enquiries land in one pipeline, with the conversation history.
- An owner for each lead Each lead is assigned to an agent, with role-based access deciding who sees what.
- Follow-up reminders Reminders prompt the team to follow up each lead until it is won or closed.
- From quote to payment Quotations convert to invoices, and payments — including part payments — are tracked on the same record.
Common questions
Social media advertising, answered.
Who pays for the ads?
Your ad spend is paid directly to Meta from your own account. Ants Creation charges a fee for managing the campaigns.
Which social media platform is best for my business?
Facebook and Instagram suit most consumer audiences; LinkedIn suits B2B and professional services. We recommend platforms after understanding your audience.
Do you create the ad designs?
Yes. Our creative team designs the visuals and writes the copy.
Can social ads generate leads?
Yes, with lead forms or landing pages connected to your sales process and CRM.
How do you measure social media advertising?
Against the objective: reach and engagement for awareness, cost per lead and conversions for lead generation and sales.
Often delivered alongside.
Let us look at where your enquiries come from.
Tell us what you need, and we will recommend the right next step. No obligation, no sales script.