Overview
What is social media advertising?
Social media advertising is paid promotion on social platforms, targeted to the people most likely to become customers. Ants Creation (Pvt) Ltd plans and runs Facebook and Instagram advertising campaigns in Sri Lanka and for international audiences, and manages organic posting on your pages.
Each platform behaves differently, so we design creative and targeting for the platform as well as the audience: attention-grabbing visuals, the right message at the right moment, and objectives matched to awareness, engagement or lead generation.
Campaigns are measured and optimised against the result you need — reach, leads or sales — with clear reporting on cost and return.
What is included
What does our social media advertising include?
How it works
How do we run social media advertising?
01
Brief
Goals, audiences and budget agreed.
02
Creative
Ads designed and messages written.
03
Launch
Campaigns, targeting and tracking set up.
04
Optimise
Creative and audiences tested and refined.
05
Report
Reach, leads and cost reported clearly.
Why Ants Creation
Why choose Ants Creation for social media advertising?
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Spending on digital marketing? Don’t let WhatsApp leads slip.
When your ads and website invite customers to message you on WhatsApp, Vero CRM can record each chat as a lead, assign an owner and remind the team to follow up, so fewer enquiries are missed.
- Chats recorded as leads WhatsApp, website and Facebook and Instagram lead-ad enquiries land in one pipeline, with the conversation history.
- An owner for each lead Each lead is assigned to an agent, with role-based access deciding who sees what.
- Follow-up reminders Reminders prompt the team to follow up each lead until it is won or closed.
- From quote to payment Quotations convert to invoices, and payments — including part payments — are tracked on the same record.
Organic social
Social media management: posting on your pages
As well as paid ads, Ants Creation manages organic posting on your business’s Facebook, Instagram and TikTok pages. Our team prepares the posts and you approve each one before it goes out, so your pages stay active alongside your campaigns.
How it works:
- You approve every post before it goes out
- You keep control of your pages and grant the admin access the work needs
- You can revoke that access at any time; the affected work then pauses
- Editable artwork files for the designs we create are free on request
Common questions
Social media advertising: frequently asked questions
Who pays for the ads?
You do, directly to Meta from your own ad account, so you always see exactly what was spent on Facebook and Instagram, and the account stays yours. Ants Creation charges a separate fee for managing the campaigns: planning, ad design, targeting, optimisation and reporting. The fee is quoted free of charge before work starts, and the ad budget is yours to set.
Which social media platform is best for my business?
For most consumer audiences, Facebook, Instagram or both: they are the two platforms we advertise on, and both run from one Meta ad account. The right mix depends on who your customers are, what you sell and the action you want, such as a message, a lead form or a sale. We recommend placements after understanding your audience, then shift budget to what works.
Do you create the ad designs?
Yes. Our own design team designs the visuals and writes the copy for each ad, in the sizes each platform needs, with versions to test against each other. Video is also available. You approve the ads before they run, we refresh them when results show people have stopped responding, and the editable artwork files are free on request.
Can social ads generate leads?
Yes. Ads can use Meta lead forms, open a WhatsApp chat, or send people to a landing page connected to your sales process. Vero CRM, Ants Creation’s own CRM, captures Facebook and Instagram lead-ad leads, so each lead gets an owner and a follow-up date instead of waiting in an inbox.
How do you measure social media advertising?
Against the objective of each campaign: reach, engagement and video views for awareness; cost per lead and the quality of those leads for lead generation; purchases and return on ad spend for sales. Tracking is set up before launch, and regular reports show the results, what we changed and what we plan next.
Can ads send customers straight to WhatsApp?
Yes. Facebook and Instagram ads can use a click-to-WhatsApp button that opens a chat with your business, with a ready-made first message. It suits businesses that sell through conversation. With Vero CRM connected to WhatsApp, set up per client, each chat can become a lead with an owner and a follow-up date.
Do you manage social media pages as well as ads?
Yes. As well as paid advertising, Ants Creation manages organic posting on your business’s Facebook, Instagram and TikTok pages. Our team prepares the posts, and you approve each one before it goes out. You keep control of your pages and grant us the admin access the work needs; you can revoke it at any time, and the affected work then pauses.
Related services
Let us look at where your enquiries come from.
Tell us what you need, and we will recommend the right next step. No obligation, no sales script.