Overview
What are SEO services?
Search engine optimisation (SEO) services improve how a website ranks in search engines such as Google, so the people searching for what you offer find you without paying for each click. Ants Creation (Pvt) Ltd provides SEO services in Sri Lanka, covering technical SEO, keyword research, on-page optimisation, content and link building.
Good SEO starts with how people search and what they need. We research the keywords your customers use, make your site fast and technically sound, structure pages to answer their questions, and earn the links that build authority.
Search now includes AI answer engines as well as results pages, so we structure content to be quoted accurately: clear answers, structured data and well-organised pages. For more focus on AI answers, AI search optimisation (AEO and GEO) is offered as a service of its own.
Search engine marketing (SEM) combines SEO with paid search ads. Where you need visibility sooner, we run paid search ads alongside SEO through our pay-per-click service.
What is included
What do our SEO services include?
How it works
How does an SEO engagement work?
01
Audit
Technical, content and backlink review.
02
Keyword strategy
Target terms mapped to pages and intent.
03
Fixes
Technical and on-page improvements implemented.
04
Content & links
New content published; authority built.
05
Monitor & report
Rankings, traffic and leads tracked monthly.
Why Ants Creation
Why choose Ants Creation for SEO?
Since 2011, Ants Creation has completed 700+ projects for 400+ clients in Sri Lanka and abroad.
Where SEO pays
SEO for local businesses and online stores
Local SEO and Google Business Profile
For customers searching near you: your Google Business Profile completed and kept up to date, the same business name, address and phone number across the web, and location content on your site. It is how a business shows up in Google Maps and local results.
SEO for online stores
Category and product pages structured for search, product structured data, filters that do not create duplicate pages, and fast pages on phones. Our e-commerce developers make the fixes in the store itself.
Technical SEO by our own developers
Speed, mobile layout, indexing, redirects, sitemaps and structured data, fixed in the site’s code by our own web team, not handed to you as a list of problems.
Explained
SEO, SEM and PPC: what is the difference?
| SEO | PPC (Google Ads) | SEM | |
|---|---|---|---|
| What it is | Earning unpaid places in search results | Paying for ads in search results, by the click | Search engine marketing: the wider term for search visibility |
| How fast | Builds over months | As soon as ads go live | Depends on the mix |
| What you pay | Our fee for the work | Ad spend to Google, plus our management fee | The two combined |
Some people use SEM for paid search only; others mean paid search and SEO together. We plan both, and run the paid side through our pay-per-click service.
AI search
What is AI search optimisation (AEO and GEO)?
AI search optimisation improves the likelihood that AI-powered search tools, such as ChatGPT, Gemini and Perplexity, discover, understand and cite your business. It is also called AEO (answer engine optimisation) or GEO (generative engine optimisation), and Ants Creation offers it as a service beside SEO. No one can guarantee that an AI tool will cite or recommend a business.
Example
SEO for a travel and tourism business: Ceylon Expeditions
Ceylon Expeditions is a travel and tourism business. Ants Creation built its website with an easy-to-manage backend, then handled the technical SEO, keyword research, website content and on-page optimisation. That work helped the site reach the first page of Google for multiple tourism-related keywords.
Rankings are never permanent or guaranteed: Google changes its results, and competitors keep improving their sites. That is why we keep reporting the keywords that matter, the changes we make and how traffic and enquiries move.
Common questions
SEO services: frequently asked questions
How long does SEO take to work?
Most sites see meaningful movement over several months, and competitive keywords take longer. Technical fixes, such as speed, indexing and redirects, and local improvements to a Google Business Profile can show results sooner. We agree which keywords matter most at the start and report on them regularly, alongside traffic and enquiries.
What is the difference between SEO and PPC?
SEO earns unpaid visibility that builds over time and lasts after the work slows. Pay-per-click buys immediate visibility in search results for as long as you pay for each click. Many businesses use both: ads bring enquiries now, while SEO builds the visibility that costs nothing per click.
Can you guarantee first place on Google?
No. No honest provider can guarantee a ranking, because Google decides the results and changes them often. We commit to the work, the methods and transparent reporting: the keywords we target, the changes we make, and how rankings, traffic and enquiries move. Be wary of anyone who promises the top spot.
Do you offer SEM as well as SEO?
Yes. Search engine marketing (SEM) covers both organic SEO and paid search ads. We run the paid side through our pay-per-click service, so organic and paid search can be planned together, and reports show both side by side, so you can see which brings enquiries at the lower cost.
Does SEO help with AI search tools?
It can. Clear, answer-first content, structured data and accurate facts make a page easier for search engines and AI tools to understand and quote accurately, so good SEO helps with both. For more focus on AI answers, we offer AI search optimisation (AEO and GEO) as a separate service, including monitoring of AI search visibility. No one can guarantee that an AI tool will cite or recommend a page.
Do you do local SEO?
Yes. Local SEO covers your Google Business Profile, the same business name, address and phone number across the web, advice on getting and answering reviews, and location content on your site, so you appear when people nearby search for what you offer. For shops and service businesses it is often one of the quickest improvements.
Do you do SEO for online stores?
Yes. E-commerce SEO covers category and product pages, product structured data, filters that do not create duplicate pages, speed on phones, and redirects when products change. Our own e-commerce developers make the fixes in the store, on Shopify, WordPress or a custom platform, so improvements are not left waiting on a separate web company.
Do you provide SEO services in Colombo?
Yes. Ants Creation provides SEO services for businesses in Colombo, across Sri Lanka and worldwide: keyword research, technical fixes by our own developers, content, local SEO with Google Business Profile, search engine marketing with Google Ads, and AI search optimisation. International clients work with us through online consultations and remote project coordination. To discuss your site, call or WhatsApp 077 282 0498 or email hello@ants.lk.
Do you offer AI search optimisation for ChatGPT, Gemini and Perplexity?
Yes. AI search optimisation, also called AEO or GEO, is a service we offer beside SEO. It covers technical accessibility, clear answer-focused content, accurate business information, relevant structured data, case studies and monitoring of your AI search visibility. The goal is to improve the likelihood that tools such as ChatGPT, Gemini and Perplexity discover, understand and cite your business. Citations, recommendations and rankings cannot be guaranteed.
Can you show an example of your SEO results?
Yes. For Ceylon Expeditions, a travel and tourism business, Ants Creation built the website with an easy-to-manage backend and handled the technical SEO, keyword research, website content and on-page optimisation. That work helped the site reach the first page of Google for multiple tourism-related keywords. Rankings are never permanent or guaranteed, so we keep reporting the keywords that matter and how traffic and enquiries move.
Related services
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